The Hobbit Is Coming, The Hobbit Is Coming!
Zaentz’s lawyers have sought to trademark THE HOBBIT for virtually every category of international goods
View ArticleHey, Don’t Bogart My Trademark!
Given Bogart's iconic role as Burberry model, it is no surprise to see his face on the timeline along with the likes of Tyrone Power, but you probably didn't expect to see his estate suing Burberry for...
View ArticleThe Unbearable Ubiquity of Product Placement
I remember back in 1991 I was reading American Psycho, the Bret Easton Ellis novel about the yuppie serial killer and sexual sadist who was also fixated on material luxury items – Hermes ties, Bruno...
View ArticleTrademarking Christmas
You may be surprised to know that SANTA CLAUS is a trademark, but it is. Father Christmas Ltd., a British company and the proud owner of www.santa-claus.com, also owns the rights to sell Santa Claus...
View ArticleThe Unhelpful Trademark
Those of you who watch Hulu on a regular basis will have noticed the ubiquitous advertising that is increasingly crowded into all the popular shows. From two or perhaps three 30-second advertisements...
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